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Bethlehem Steel

Failing A Little Less Each Time. 

26 June 2005

11:50 - Le Deuxième Sexe

I still think The Modern Man has just as many social identity issues as The Modern Woman.
French advertising agrees...
"As the world is drifting toward a more feminine perspective, many of the social constructs men have taken for granted are undergoing significant shifts or being outright dismantled," said Tom Bernardin, chairman and chief executive of Leo Burnett Worldwide.

When asked which they would prefer, a higher standard of living with them staying home with the kids while the wife worked or a lower standard of living with them working and the wife staying home, 46 percent said they'd prefer to stay home.
I bet it's even higher than 46%.

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